Cloe Logo & Packaging

Cloe is the brand name of a Chilean natural fruit juice powder. While working with Expandia, in 2016 I was requested to design packaging and logo for this project.

I really enjoyed designing this material, illustrating each fruit and trying to represent with colours the taste of each fruit mix:

• pineapple/coconut/passionfruit
• peach/lemon
• strawberry/raspberry/mint
• celery/apple
• orange/lemon/ginger

Maybe one of the most exciting parts of this project was, after the whole design process, I was in charge of supervising the real packaging with the printing press thus I could make sure the final outcome was exactly how we expected.

I also supported another of Expandia's business partners, designing Logo and packaging for Garbi (liquid detergent). If you want to take a look, just click the project.