Digital Product Designer
About hello@farenklan.com
Hello there! I'm Karen

I currently manage a team of amazing humans who also happen to be digital product designers. I co-founded Saurio, a Chilean creative studio. I have taught design courses in Asia and led different design initiatives worldwide. I am constantly learning and updating skills, currently focusing on enhancing my expertise in managing UX teams.

Faren Klan

Expandia Corporate Design

My role
  • Visual Designer
  • Marketing Advisor

Year
  • 2015

Expandia is a Latin American company specialized in mass consumption and market route strategies. I met CEO Jan Lichnovsky in 2015 when Expandia was just an idea. He trusted in me to join the team collaborating as a Visual Designer and Marketing Advisor.

Expandia seeks to be the best strategic partner in the introduction of new brands in the market of mass consumption providing strategy, structure and appropriate network to achieve new brands goals. Below you can see the visual identity I designed based on the 'grow/expand' concepts, the colour pallet was chosen to evoke trust and passion. In companion with this, I designed Expandia's website, both gave the kick-off for its market insertion.

During the 2 years we worked together, I also supported some Expandia's business partners, designing Logo, Key Visuals, and packaging for Garbi (cleaning products) and Cloe (natural fruit juice powder). If you want to take a look, just click on each project.